TV analysis software that combines images synchronised with Audience Ratings and programme information.
Analysis of the Viewer's 'zapping' behavior within the context of the competition and content of the broadcasts.

ViewTime+ is a unique TV-analysis tool that synchronises digitalised video images, audience rating and program schedules for multiple channels, precise to the second and displays all of this in a visually attractive and very easy to use interface.

ViewTime+ provides, via an intuitive and user-friendly design, insight in the zapping behaviour of the TV viewer and represents complex individual audience ratings in a well-organized way. Accessibility and user-friendliness are the key words. A lot of attention is given to them, in order to link the different parties involved in TV making and to broaden the range of applications of the tool. It doesn’t just aim at the seasoned (experienced) researcher, since it's extremely suitable for presentations and briefings to various audiences and departments, both inside and outside of the broadcasting arena.

The presence of the video images allows full interpretation of the context in which the programme or channel is broadcast. The viewer makes informed decisions, based upon what is being seen and this is the basic principle of the tool. Quick and easy access to the images is pivotal to the way the tool works. ViewTime+ is very suitable for content analysis (items within programs and the effect on the viewer) and the confrontation of TV formats (comparing structure, styling, presentation etc) and can prove to be useful, purely to study images, for those who don’t have access to the audience ratings.

Recently, an integrated video download module (with combined editor) and a mini TV-logging module (to identify Product Placements) were developed especially with the commercial departments in mind.