Who is advertising, Where, When, How much ... ?
Are you a marketeer, media seller, publisher, media agency, ...?
Would you like to analyse the evolution of advertising expenditure in your market?
Need to know your share of voice in the total market?
Need a tool to help your sales team in their prospection and identify advertisers you're missing out on?
Looking for a tool to monitor your competitor’s communication activity?
Would you like to launch a new product and verify how much your competitors have spent in the past?
Would like to analyse your competitor's media behaviour and communication plan?
Would you like a source of inspiration for your next meeting?
Then ADstat may help you to provide the media intelligence you need.
The fastest, most reliable and complete source of advertising expenditure data for the Belgian market
Online access to media investments of the ‘above-the-line media’: Television, Radio, Daily Press, Magazines, Outdoor, Internet, Cinema, Free Sheets and Local and Thematical Television. Back data available from January 2001.
For digitised media, such as TV, Daily Press, Magazines and Radio, data is updated daily with a delay as fast as 1 day after publication/broadcast, thanks to an exhaustive and precise digital monitoring system and algorithm's for advertising recognition. MediaXim has been the official CIM MDB operator since 2001.
Select and organise your own report content with the flexible and powerful Expert Analyser tool
You can build – step by step– your own media expenditure reports and access the full database in detail. Firstly choose from a large variety of filters (media, region, period, product baskets (filters on sectors, brands, advertisers, …) support baskets (filters on titles, media sales houses, ...). Secondly you select the type of report output you want (multiple columns, crosstab, ...). Thirdly you decide what is to be the layout of the report and choose the desired output variables. Fourthly, you choose to run the report in Excel or in HTML.
Reference Reports
This section gives you the opportunity to run slightly more complicated reports, performing more specific queries that cannot be performed with the expert analyser. These reports are organised into four groups: market evolutions, prospect reports (missing and exclusive advertisers), alerts (new and exclusive) and spot/insertion lists. These report templates are prefabricated, but can be personalized.
Personalise, create and share report templates and filters on-line for your professional network.
Once you have created a report, you can name it and save it as a template, in your own personal template list; or you can share it with your colleagues and publish it for your network to prepare presentations or to run these reports on a regular basis. Filters (baskets) can also be named, saved and shared. You can also reorganise the data into your own segmentation (families) allowing you to adapt the report output to be relevant to your business.
Discover the creatives behind the figures. Instantly switch from expenditures to creatives!
Thanks to the integration of both Qualitative data (ADview) and Quantitative data (ADstat) in a single database you can instantly switch back and forth from investments figures to the creatives. Thumbnails can easily be integrated into the report output and allow to view the ads in ADview.
How to subscribe, what is the cost?
ADview and ADstat are payable subscription services for media professionals only (protected by login access) for reference and research purposes, they are currently not accessible to the general public. Subscription contracts typically last at least 12 months, prices vary strongly according to the following dimensions: your selection of available Media, Product Categories, delay (Short delay/Alert service, D+14, D+28, ...) for access to new creatives and the available back data (archives).
Should you wish to subscribe please provide your preferences for the different price dimensions and your contact information (e-mail, telephone) or contact our commercial staff.
