ADvoucher
ADvoucher is the on-line platform and one-stop shop solution created by MediaXim in response to the vouching (or auditing) needs of both Media Agencies & Publishers.
The website offers a tailor-made solution, and enables them to deliver a more performing service to their direct clients (Advertisers).
All advertisements in the major print media are checked on behalf of the participants.
The results of this process are published on the ADvoucher website, where they can be accessed only by those directly concerned by the order.
Benefits of the ADvoucher platform ...
* Advertisers can be insured that the audit has been carried out by an independent service provider (MediaXim).
* ADvoucher offers an alternative solution to all the headaches and costs associated with the logistics, handling and distribution of vouchers and hard copies to their clients.
* As an on-line service ADvoucher allows to replace excess paper waste and transportation and therefore it not only helps save trees but also contributes to the reduction of CO2 emissions and the conservation of the environment.
ADstat
Who is advertising, Where, When, How much ... ?
Are you a marketeer, media seller, publisher, media agency, ...?
Would you like to analyse the evolution of advertising expenditure in your market?
Need to know your share of voice in the total market?
Need a tool to help your sales team in their prospection and identify advertisers you're missing out on?
Looking for a tool to monitor your competitor’s communication activity?
Would you like to launch a new product and verify how much your competitors have spent in the past?
Would like to analyse your competitor's media behaviour and communication plan?
Would you like a source of inspiration for your next meeting?
Then ADstat may help you to provide the media intelligence you need.
The fastest, most reliable and complete source of advertising expenditure data for the Belgian market
Online access to media investments of the ‘above-the-line media’: Television, Radio, Daily Press, Magazines, Outdoor, Internet, Cinema, Free Sheets and Local and Thematical Television. Back data available from January 2001.
For digitised media, such as TV, Daily Press, Magazines and Radio, data is updated daily with a delay as fast as 1 day after publication/broadcast, thanks to an exhaustive and precise digital monitoring system and algorithm's for advertising recognition. MediaXim has been the official CIM MDB operator since 2001.
Select and organise your own report content with the flexible and powerful Expert Analyser tool
You can build – step by step– your own media expenditure reports and access the full database in detail. Firstly choose from a large variety of filters (media, region, period, product baskets (filters on sectors, brands, advertisers, …) support baskets (filters on titles, media sales houses, ...). Secondly you select the type of report output you want (multiple columns, crosstab, ...). Thirdly you decide what is to be the layout of the report and choose the desired output variables. Fourthly, you choose to run the report in Excel or in HTML.
Reference Reports
This section gives you the opportunity to run slightly more complicated reports, performing more specific queries that cannot be performed with the expert analyser. These reports are organised into four groups: market evolutions, prospect reports (missing and exclusive advertisers), alerts (new and exclusive) and spot/insertion lists. These report templates are prefabricated, but can be personalized.
Personalise, create and share report templates and filters on-line for your professional network.
Once you have created a report, you can name it and save it as a template, in your own personal template list; or you can share it with your colleagues and publish it for your network to prepare presentations or to run these reports on a regular basis. Filters (baskets) can also be named, saved and shared. You can also reorganise the data into your own segmentation (families) allowing you to adapt the report output to be relevant to your business.
Discover the creatives behind the figures. Instantly switch from expenditures to creatives!
Thanks to the integration of both Qualitative data (ADview) and Quantitative data (ADstat) in a single database you can instantly switch back and forth from investments figures to the creatives. Thumbnails can easily be integrated into the report output and allow to view the ads in ADview.
How to subscribe, what is the cost?
ADview and ADstat are payable subscription services for media professionals only (protected by login access) for reference and research purposes, they are currently not accessible to the general public. Subscription contracts typically last at least 12 months, prices vary strongly according to the following dimensions: your selection of available Media, Product Categories, delay (Short delay/Alert service, D+14, D+28, ...) for access to new creatives and the available back data (archives).
Should you wish to subscribe please provide your preferences for the different price dimensions and your contact information (e-mail, telephone) or contact our commercial staff.
TrueTime
A semi-automated software for
Time Coding, Classification and Identification of television broadcasts
- Our philosophy: WYSIWYG
- Only what is truly broadcasted (based on digital capture registration) is reported
- Every broadcast element with a minimal duration of 1 second is coded and reported
- Continuous 24/7 digital real-time capture of tv-channels
- Different platforms can be captured: analogue cable, satellite, digital tv, …
- Scalable and flexible storage
- Continuous monitoring of image capture & redundant architecture
- Exact time synchronisation of captured images
- Via continuous link with atomic clock of Frankfurt or other reference clock provided over NTP (Network Time Protocol) server
- Automated time coding input from captured images, no manual input at any time!
- Easy to use, ergonomic software interface
- Fast learning curve
- Intelligent semi-automatic software helping the human operator by proposing coding choices, shortcuts, specific search interfaces per coding task, …; and sound matching capabilities for spots and (auto)promotions identification
- Flexible workflow organization and KPI indicators to maximize productivity
- More than 10 years of in-house development experience on the tool
- A single unified software solution for all coding tasks
- Coding of programmes
- Coding of commercial breaks and individual commercials
- Coding of sponsorships
- Coding of (auto)promos
- Coding of other small elements such as channel identifiers, logos,
- Coding flexibility & tailor made solutions
- The same software can be used to provide additional or specific ways of coding at the request of channels within a single market by means of profiling of the coding environment to specific projects. A general basic coding service to the market does not block needs for additional adapted or specific coding for certain players in any way
- Coding of programmes and commercial breaks
- Integrated solution for structuring of broadcasts in different levels
- allows identification of programme parts (for programmes splitby commercial breaks) separately and to calculate both gross and net audience easily
- Integrated programme dictionary
- To guarantee coherent spelling and use of programme titles
- Integrated genre typology for programmes
- Integrated solution for coding of first broadcast or repeat
- Integrated solution for structuring of broadcasts in different levels
- Coding of commercials, sponsorships and promos
- Attribution of a unique material identifier for commercials and sponsorships
- Provide alerts on new campaigns
- Create a library
- Integrated sound matching
- For identification and matching of commercials, sponsorships and promos
- Integrated visual control for identification and matching of versions
- For commercials and sponsorships
- Identification of promos linked to the programme dictionary, coding of the kind of promo (generic schedule overview or specific for a particular programme+title) and a supplementary coding of announced delay can also be done (for example: tonight, next week, now, …
- Attribution of a unique material identifier for commercials and sponsorships
- Data exchange platform (OPTIONAL)
- Fusion/merge with data delivered by the channels is possible, delivering output files to the market containing internal data from the channels, this method can be used for some or all channels (cost will vary depending on the level of technical format standardization of the input files of the channels)
- A broadcast typology can be attributed to:
- broadcast elements: programmes, commercial breaks and sponsorship
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Broadcast quality control and reporting of broadcast problems (OPTIONAL)
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For both programmes & spots
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ADview
Because Creativity Makes a Difference ... 
Are you a marketeer ...
looking for a tool to monitor your competitor's communication activity?
Would you like to analyse and review the communication styling and image branding of your market?
Would you like to launch a new product and verify that your message can distinguish itself from your competitors?
Would you like a source of inspiration to give a better creative briefing?
Are you a creative agency ...
involved in a pitch and you need an exhaustive, historical overview of previous creatives for a product branch, to propose an innovative and catchy approach or theme?
Then ADview may very well help to provide the answers
The most complete and up-to-date source of advertising creatives on the Belgian market.
Easy On-line cross media access to Search, View and Download creatives of advertising campaigns in: Television, Radio, Daily Press, Magazines & Outdoor
More than 267.000 materials accessible on-line (status 17/04/2008, including Nova Vision on-line archives 2003-2005) and more added every day. Thanks to the 2007 acquisition of Nova Vision, we can now offer on-demand creatives from over 20 years of off-line archives (going back to 1979 for TV), please refer to the AD HOC requests section.
You can search by media, product category, advertiser, brand, product; the classification used is that of the CIM MDB (reference of the professional market in Belgium). You can also search by keywords in the creative descriptions, these contain: slogan, base line, brands, celebrities, ...
Be the first to know about new campaigns, keep track of your competition!
Thanks to our integrated e-mail alert service you can define personalised alerts on all new creatives in your competition universe. You can also use the "Search New creatives" option to see all new campaigns that were launched on any selected period in the past.
Know who is communicating where and when? Instantly switch from creatives to investment figures!
Thanks to our integrated "Search Active creatives" option you can easily see who is communicating, with what creatives and in what media on any given period.
If you need a more detailed vision on the communication plan you can launch a detailed ADstat report (for example a media calendar with split by media titles) based on any selection of creatives from ADview. Thanks to this integration of Qualitative data (ADview) and Quantitative data (ADstat) you can instantly switch back and forth from creatives to media investment figures.
Manage, share, export information on-line for your professional network.
With our "My Baskets" option you can store your favourite creatives or those relevant to your business on-line in personalized folders to create reviews, prepare presentations, share information with your colleagues. You can add personal comments or keywords and search on them. You can export multiple creatives in a single zip-file or PDF overview.
How to subscribe, what is the cost?
ADview and ADstat are payable subscription services for media professionals only (protected by login access) for reference and research purposes, they are currently not accessible to the general public. Subscription contracts typically last at least 12 months, prices vary strongly according to the following dimensions: your selection of available Media, Product Categories, delay (Short delay/Alert service, D+14, D+28, ...) for access to new creatives and the available backdata (archives).
Should you wish to subscribe please provide your preferences for the different price dimensions and your contact information (e-mail, telephone) or contact our commercial staff.
Note:
To run an investment report from ADview you should also have a subscription to ADstat. For short term subscriptions to ADview or occasional requests for creatives, please consult the AD Hoc requests section.
ViewTime+
TV analysis software that combines images synchronised with Audience Ratings and programme information.
Analysis of the Viewer's 'zapping' behavior within the context of the competition and content of the broadcasts.
ViewTime+ is a unique TV-analysis tool that synchronises digitalised video images, audience rating and program schedules for multiple channels, precise to the second and displays all of this in a visually attractive and very easy to use interface.
ViewTime+ provides, via an intuitive and user-friendly design, insight in the zapping behaviour of the TV viewer and represents complex individual audience ratings in a well-organized way. Accessibility and user-friendliness are the key words. A lot of attention is given to them, in order to link the different parties involved in TV making and to broaden the range of applications of the tool. It doesn’t just aim at the seasoned (experienced) researcher, since it's extremely suitable for presentations and briefings to various audiences and departments, both inside and outside of the broadcasting arena.
The presence of the video images allows full interpretation of the context in which the programme or channel is broadcast. The viewer makes informed decisions, based upon what is being seen and this is the basic principle of the tool. Quick and easy access to the images is pivotal to the way the tool works. ViewTime+ is very suitable for content analysis (items within programs and the effect on the viewer) and the confrontation of TV formats (comparing structure, styling, presentation etc) and can prove to be useful, purely to study images, for those who don’t have access to the audience ratings.
Recently, an integrated video download module (with combined editor) and a mini TV-logging module (to identify Product Placements) were developed especially with the commercial departments in mind.
