Are you a marketeer ...

searching for your competitor's communication activity?
Would you like to analyse and review the communication styling and image branding of your market?
Would you like to launch a new product and verify that your message can distinguish itself from your competitors?
You would like a source of inspiration to give a better creative briefing?
You have only an occasional need of advertising expenditure data for a particular purpose?

Are you a creative agency ...

involved in a pitch and you need an exhaustive historical overview of previous creatives for a product branch to propose an innovative and catchy approach or theme?

Then our on-demand services may very well help to provide the answers to both qualitative and quantitative questions. If needed you can always upgrade to our on-line subscription services ADview & ADstat offering continuous on-line access to our databases.

On-demand deliveries of advertising creatives

We offer creatives from Belgian media: television, radio, daily press, magazines & outdoor (affichage). Our off-line television archives go back as far as 1979, our daily press and magazines archives to 1990 and our radio archives start from October 2006. Thanks to a collaboration with Xtreme we have access to an international creatives database, 55 countries worldwide. For the Netherlands we have our own database of Television ads starting 2007.

TV Storyboards of spots can also be delivered : tv commercial 30 sec = 12 screenshots + text transcript, 4 screenshots, with masked logos, ... for reviews or consumer research (recall testing, ...)

ADview Pitch you can also get a full on-line access to our ADview tool and search the full database yourself during a limited time period (4 weeks maximum).

How do we work?

1. search requests are communicated via email or telephone: You can request searches on advertisers, sectors and brands, you can also request thematic searches. E.g.: light or sugar free products, environment, toys, …
2. we prepare a list of creatives based on your request
3. you can select the creatives you need out of this list
4. we prepare the delivery for you and you can download the creatives (jpeg, mpegs, wma format) via a download link on our website or receive them via a delivery on CD/DVD

On-demand deliveries of advertising expenditure reports.

Besides the media creatives, we also offer occasional reports on advertising activity for the belgian market. We prepare and generate the report for you and send it to you in the agreed timings, file format and intervals. One-shot deliveries are also possible. Please specify the detail you wish in your report:

• advertiser, brand, product level detail?
• selection of sectors or all?
• split by media, support/title or not?
• split per month, quarter, year?
• YTD report and/or backdata?

How to subscribe, what is the cost?

ADview and ADstat are payable subscription services for media professionals only and require the signature of a subscription contract. Our Ad hoc requests how ever are billed differently, in general an order form or PO number is sufficient to launch the service. The cost for creatives depends on the quantity and the media type of the requested ads. For expenditure figures in general, the level of detail of the data and the frequency of the report generation determines the price, the more detailed the data the more expensive the report (monthly detail is more expensive than quarterly detail). Should you wish more information about our ad hoc services or a quotation please send us your detailed request and your contact information (e-mail, telephone) or contact our commercial staff.