ADhoc requests
Are you a marketeer ...
searching for your competitor's communication activity?
Would you like to analyse and review the communication styling and image branding of your market?
Would you like to launch a new product and verify that your message can distinguish itself from your competitors?
You would like a source of inspiration to give a better creative briefing?
You have only an occasional need of advertising expenditure data for a particular purpose?
Are you a creative agency ...
involved in a pitch and you need an exhaustive historical overview of previous creatives for a product branch to propose an innovative and catchy approach or theme?
Then our on-demand services may very well help to provide the answers to both qualitative and quantitative questions. If needed you can always upgrade to our on-line subscription services ADview & ADstat offering continuous on-line access to our databases.
On-demand deliveries of advertising creatives
We offer creatives from Belgian media: television, radio, daily press, magazines & outdoor (affichage). Our off-line television archives go back as far as 1979, our daily press and magazines archives to 1990 and our radio archives start from October 2006. Thanks to a collaboration with Xtreme we have access to an international creatives database, 55 countries worldwide. For the Netherlands we have our own database of Television ads starting 2007.
TV Storyboards of spots can also be delivered : tv commercial 30 sec = 12 screenshots + text transcript, 4 screenshots, with masked logos, ... for reviews or consumer research (recall testing, ...)
ADview Pitch you can also get a full on-line access to our ADview tool and search the full database yourself during a limited time period (4 weeks maximum).
How do we work?
- search requests are communicated via email or telephone: You can request searches on advertisers, sectors and brands, you can also request thematic searches. E.g.: light or sugar free products, environment, toys, …
- we prepare a list of creatives based on your request
- you can select the creatives you need out of this list
- we prepare the delivery for you and you can download the creatives (jpeg, mpegs, wma format) via a download link on our website or receive them via a delivery on CD/DVD
On-demand deliveries of advertising expenditure reports.
Besides the media creatives, we also offer occasional reports on advertising activity for the belgian market. We prepare and generate the report for you and send it to you in the agreed timings, file format and intervals. One-shot deliveries are also possible. Please specify the detail you wish in your report:
- advertiser, brand, product level detail?
- selection of sectors or all?
- split by media, support/title or not?
- split per month, quarter, year?
- YTD report and/or backdata?
How to subscribe, what is the cost?
ADview and ADstat are payable subscription services for media professionals only and require the signature of a subscription contract. Our Ad hoc requests how ever are billed differently, in general an order form or PO number is sufficient to launch the service. The cost for creatives depends on the quantity and the media type of the requested ads. For expenditure figures in general, the level of detail of the data and the frequency of the report generation determines the price, the more detailed the data the more expensive the report (monthly detail is more expensive than quarterly detail). Should you wish more information about our ad hoc services or a quotation please send us your detailed request and your contact information (e-mail, telephone) or contact our commercial staff.
ADvoucher
ADvoucher is the on-line platform and one-stop shop solution created by MediaXim in response to the vouching (or auditing) needs of both Media Agencies & Publishers.
The website offers a tailor-made solution, and enables them to deliver a more performing service to their direct clients (Advertisers).
All advertisements in the major print media are checked on behalf of the participants.
The results of this process are published on the ADvoucher website, where they can be accessed only by those directly concerned by the order.
Benefits of the ADvoucher platform ...
* Advertisers can be insured that the audit has been carried out by an independent service provider (MediaXim).
* ADvoucher offers an alternative solution to all the headaches and costs associated with the logistics, handling and distribution of vouchers and hard copies to their clients.
* As an on-line service ADvoucher allows to replace excess paper waste and transportation and therefore it not only helps save trees but also contributes to the reduction of CO2 emissions and the conservation of the environment.
ADstat
Who is advertising, Where, When, How much ... ?
Are you a marketeer, media seller, publisher, media agency, ...?
Would you like to analyse the evolution of advertising expenditure in your market?
Need to know your share of voice in the total market?
Need a tool to help your sales team in their prospection and identify advertisers you're missing out on?
Looking for a tool to monitor your competitor’s communication activity?
Would you like to launch a new product and verify how much your competitors have spent in the past?
Would like to analyse your competitor's media behaviour and communication plan?
Would you like a source of inspiration for your next meeting?
Then ADstat may help you to provide the media intelligence you need.
The fastest, most reliable and complete source of advertising expenditure data for the Belgian market
Online access to media investments of the ‘above-the-line media’: Television, Radio, Daily Press, Magazines, Outdoor, Internet, Cinema, Free Sheets and Local and Thematical Television. Back data available from January 2001.
For digitised media, such as TV, Daily Press, Magazines and Radio, data is updated daily with a delay as fast as 1 day after publication/broadcast, thanks to an exhaustive and precise digital monitoring system and algorithm's for advertising recognition. MediaXim has been the official CIM MDB operator since 2001.
Select and organise your own report content with the flexible and powerful Expert Analyser tool
You can build – step by step– your own media expenditure reports and access the full database in detail. Firstly choose from a large variety of filters (media, region, period, product baskets (filters on sectors, brands, advertisers, …) support baskets (filters on titles, media sales houses, ...). Secondly you select the type of report output you want (multiple columns, crosstab, ...). Thirdly you decide what is to be the layout of the report and choose the desired output variables. Fourthly, you choose to run the report in Excel or in HTML.
Reference Reports
This section gives you the opportunity to run slightly more complicated reports, performing more specific queries that cannot be performed with the expert analyser. These reports are organised into four groups: market evolutions, prospect reports (missing and exclusive advertisers), alerts (new and exclusive) and spot/insertion lists. These report templates are prefabricated, but can be personalized.
Personalise, create and share report templates and filters on-line for your professional network.
Once you have created a report, you can name it and save it as a template, in your own personal template list; or you can share it with your colleagues and publish it for your network to prepare presentations or to run these reports on a regular basis. Filters (baskets) can also be named, saved and shared. You can also reorganise the data into your own segmentation (families) allowing you to adapt the report output to be relevant to your business.
Discover the creatives behind the figures. Instantly switch from expenditures to creatives!
Thanks to the integration of both Qualitative data (ADview) and Quantitative data (ADstat) in a single database you can instantly switch back and forth from investments figures to the creatives. Thumbnails can easily be integrated into the report output and allow to view the ads in ADview.
How to subscribe, what is the cost?
ADview and ADstat are payable subscription services for media professionals only (protected by login access) for reference and research purposes, they are currently not accessible to the general public. Subscription contracts typically last at least 12 months, prices vary strongly according to the following dimensions: your selection of available Media, Product Categories, delay (Short delay/Alert service, D+14, D+28, ...) for access to new creatives and the available back data (archives).
Should you wish to subscribe please provide your preferences for the different price dimensions and your contact information (e-mail, telephone) or contact our commercial staff.
TrueTime
A semi-automated software for
Time Coding, Classification and Identification of television broadcasts
- Our philosophy: WYSIWYG
- Only what is truly broadcasted (based on digital capture registration) is reported
- Every broadcast element with a minimal duration of 1 second is coded and reported
- Continuous 24/7 digital real-time capture of tv-channels
- Different platforms can be captured: analogue cable, satellite, digital tv, …
- Scalable and flexible storage
- Continuous monitoring of image capture & redundant architecture
- Exact time synchronisation of captured images
- Via continuous link with atomic clock of Frankfurt or other reference clock provided over NTP (Network Time Protocol) server
- Automated time coding input from captured images, no manual input at any time!
- Easy to use, ergonomic software interface
- Fast learning curve
- Intelligent semi-automatic software helping the human operator by proposing coding choices, shortcuts, specific search interfaces per coding task, …; and sound matching capabilities for spots and (auto)promotions identification
- Flexible workflow organization and KPI indicators to maximize productivity
- More than 10 years of in-house development experience on the tool
- A single unified software solution for all coding tasks
- Coding of programmes
- Coding of commercial breaks and individual commercials
- Coding of sponsorships
- Coding of (auto)promos
- Coding of other small elements such as channel identifiers, logos,
- Coding flexibility & tailor made solutions
- The same software can be used to provide additional or specific ways of coding at the request of channels within a single market by means of profiling of the coding environment to specific projects. A general basic coding service to the market does not block needs for additional adapted or specific coding for certain players in any way
- Coding of programmes and commercial breaks
- Integrated solution for structuring of broadcasts in different levels
- allows identification of programme parts (for programmes splitby commercial breaks) separately and to calculate both gross and net audience easily
- Integrated programme dictionary
- To guarantee coherent spelling and use of programme titles
- Integrated genre typology for programmes
- Integrated solution for coding of first broadcast or repeat
- Integrated solution for structuring of broadcasts in different levels
- Coding of commercials, sponsorships and promos
- Attribution of a unique material identifier for commercials and sponsorships
- Provide alerts on new campaigns
- Create a library
- Integrated sound matching
- For identification and matching of commercials, sponsorships and promos
- Integrated visual control for identification and matching of versions
- For commercials and sponsorships
- Identification of promos linked to the programme dictionary, coding of the kind of promo (generic schedule overview or specific for a particular programme+title) and a supplementary coding of announced delay can also be done (for example: tonight, next week, now, …
- Attribution of a unique material identifier for commercials and sponsorships
- Data exchange platform (OPTIONAL)
- Fusion/merge with data delivered by the channels is possible, delivering output files to the market containing internal data from the channels, this method can be used for some or all channels (cost will vary depending on the level of technical format standardization of the input files of the channels)
- A broadcast typology can be attributed to:
- broadcast elements: programmes, commercial breaks and sponsorship
-
Broadcast quality control and reporting of broadcast problems (OPTIONAL)
-
For both programmes & spots
-
ADview
Because Creativity Makes a Difference ... 
Are you a marketeer ...
looking for a tool to monitor your competitor's communication activity?
Would you like to analyse and review the communication styling and image branding of your market?
Would you like to launch a new product and verify that your message can distinguish itself from your competitors?
Would you like a source of inspiration to give a better creative briefing?
Are you a creative agency ...
involved in a pitch and you need an exhaustive, historical overview of previous creatives for a product branch, to propose an innovative and catchy approach or theme?
Then ADview may very well help to provide the answers
The most complete and up-to-date source of advertising creatives on the Belgian market.
Easy On-line cross media access to Search, View and Download creatives of advertising campaigns in: Television, Radio, Daily Press, Magazines & Outdoor
More than 267.000 materials accessible on-line (status 17/04/2008, including Nova Vision on-line archives 2003-2005) and more added every day. Thanks to the 2007 acquisition of Nova Vision, we can now offer on-demand creatives from over 20 years of off-line archives (going back to 1979 for TV), please refer to the AD HOC requests section.
You can search by media, product category, advertiser, brand, product; the classification used is that of the CIM MDB (reference of the professional market in Belgium). You can also search by keywords in the creative descriptions, these contain: slogan, base line, brands, celebrities, ...
Be the first to know about new campaigns, keep track of your competition!
Thanks to our integrated e-mail alert service you can define personalised alerts on all new creatives in your competition universe. You can also use the "Search New creatives" option to see all new campaigns that were launched on any selected period in the past.
Know who is communicating where and when? Instantly switch from creatives to investment figures!
Thanks to our integrated "Search Active creatives" option you can easily see who is communicating, with what creatives and in what media on any given period.
If you need a more detailed vision on the communication plan you can launch a detailed ADstat report (for example a media calendar with split by media titles) based on any selection of creatives from ADview. Thanks to this integration of Qualitative data (ADview) and Quantitative data (ADstat) you can instantly switch back and forth from creatives to media investment figures.
Manage, share, export information on-line for your professional network.
With our "My Baskets" option you can store your favourite creatives or those relevant to your business on-line in personalized folders to create reviews, prepare presentations, share information with your colleagues. You can add personal comments or keywords and search on them. You can export multiple creatives in a single zip-file or PDF overview.
How to subscribe, what is the cost?
ADview and ADstat are payable subscription services for media professionals only (protected by login access) for reference and research purposes, they are currently not accessible to the general public. Subscription contracts typically last at least 12 months, prices vary strongly according to the following dimensions: your selection of available Media, Product Categories, delay (Short delay/Alert service, D+14, D+28, ...) for access to new creatives and the available backdata (archives).
Should you wish to subscribe please provide your preferences for the different price dimensions and your contact information (e-mail, telephone) or contact our commercial staff.
Note:
To run an investment report from ADview you should also have a subscription to ADstat. For short term subscriptions to ADview or occasional requests for creatives, please consult the AD Hoc requests section.
ViewTime+
TV analysis software that combines images synchronised with Audience Ratings and programme information.
Analysis of the Viewer's 'zapping' behavior within the context of the competition and content of the broadcasts.
ViewTime+ is a unique TV-analysis tool that synchronises digitalised video images, audience rating and program schedules for multiple channels, precise to the second and displays all of this in a visually attractive and very easy to use interface.
ViewTime+ provides, via an intuitive and user-friendly design, insight in the zapping behaviour of the TV viewer and represents complex individual audience ratings in a well-organized way. Accessibility and user-friendliness are the key words. A lot of attention is given to them, in order to link the different parties involved in TV making and to broaden the range of applications of the tool. It doesn’t just aim at the seasoned (experienced) researcher, since it's extremely suitable for presentations and briefings to various audiences and departments, both inside and outside of the broadcasting arena.
The presence of the video images allows full interpretation of the context in which the programme or channel is broadcast. The viewer makes informed decisions, based upon what is being seen and this is the basic principle of the tool. Quick and easy access to the images is pivotal to the way the tool works. ViewTime+ is very suitable for content analysis (items within programs and the effect on the viewer) and the confrontation of TV formats (comparing structure, styling, presentation etc) and can prove to be useful, purely to study images, for those who don’t have access to the audience ratings.
Recently, an integrated video download module (with combined editor) and a mini TV-logging module (to identify Product Placements) were developed especially with the commercial departments in mind.
ADEX monitoring (CIM MDB)
Measuring and monitoring of advertising expenditures has been a core business for MediaXim since 2001, when the company won the tender on behalf of CIM (a Belgian JIC for media research representing the media, advertisers and media agencies).
Since then, the company was recognized as the official neutral source of information for the professional market in Belgium. Media coverage has grown dramatically and we successfully introduced a collaborative model with the market in full transparency whilst remaining independent and neutral, following a strict methodology agreement with the technical steering committee of the JIC.
MediaXim has developed all software and technology needed in-house to produce the data as well as analysis software for the end-users. This fully integrated approach makes it easy to analyse advertiser, brand spending across multiple media and sectors with interactive links between creatives and investment figures.
We continuously enhance our tools and develop new functionalities to cope with the growing media volume and different platforms. MediaXim can commercialise the data and analysis software, and also offers extra related and derived services to the market. We can also be your technological partner, if you wish to license our software for your market. Equally, we can handle specific coding projects for you on a continual basis or more occasional demand.
MDB stands for "Media Data Bank", this database contains the facts and figures of the advertising investments in the Belgian "above-the-line" media. By regular data deliveries, the advertising industry is kept aware of the advertising pressure and the evolution in the Belgian media scene.
Since January 2001, the MDB (Media Data Bank) was based on the principle of declarations, by the Media Sales Houses and the collaboration of the different parties in the market. After a call for tender the MDB study was entrusted to a neutral operator responsible for gathering the declarations, harmonisation, verification and publication in a standardised format, under supervision of CIM and the Technical Committee who laid out the basic principles of valuation, identification and classification.
In may 2005 CIM chose to prolong the contract with the same operator (MediaXim). From 2006 onwards the MDB study was extended with a digital capture of the principal national media (TV, Daily Papers, Magazines, Radio, Outdoor) and is now conducted in "mixed mode", the data published is based on actual verification of publications (through digitisation) which is matched and merged with declarations coming from the media.
The media covered are: National TV, Thematical & Regional TV, Radio, Daily Papers, Magazines, Outdoors, Cinema. Free Sheets and Internet.
TV Logging & Print Auditing Services
In many cases, a simple tracking and indexation of media content is not enough, the professional market needs quality controls according to a strict methodology and a neutral operator to provide proof that campaigns were broadcast or published according to the business rules and agreements with the end-clients.
In order to enhance the analysis and billing procedures of the media involved we are specialists in developing and standardising data exchange platforms. We use data coming from the media and return an enriched output after verification of the broadcast or publication that allows instant synchronisation with internal systems and analysis software. MediaXim has long experience and tradition in this field of media auditing.
The company was first established as a software company in the early nineties (1991) and soon started developing software for TV monitoring on behalf of the media business in Belgium. MediaXim soon established a firm, pioneering reputation by introducing the first semi-automated software solutions to the market for the purpose of TV monitoring (TV-logs production). These innovations brought unparalleled data precision and detail, and allowed tracking of a higher broadcast volume at lower cost and better quality of service, in terms of both delay and data reliability.
The market rapidly recognized the value of MediaXim as a neutral source of information and entrusted the company with the audit of TV broadcasts linked to the CIM TV audience survey in 1997. This contract has been renewed for several multi-year terms since then, resulting in a non-stop 24/7 operation for over more than 10 years. Since 2001 the company has also become the trusted operator for SKO (Stichting Kijkonderzoek is the JIC that organises the TV audience survey) in the Netherlands.
We have developed our own software platform called "TrueTime" for TV auditing, it is used to produce prices, broadcast time logs and deliver two types of output of TV data on a daily basis for the television and advertising industry.
- Commercial content: spot listings, containing all commercials, billboards, ...
- Non-commercial content: programme listings, containing programmes, commercial breaks, channel trailering, programme announcements, ...
Starting from a fully automated digital capture of television broadcasts, any type of broadcast element with a minimum duration of at least one second can be identified. We use sophisticated software algorithms for both visual and auditory control and verification. We are able to match all commercials against our entire archive and deliver precise alerts on new campaigns to the market. We report wether the correct scheduled version of a commercial was broadcast, if it had any problems in the broadcast quality, if it had the correct position in the break and so on ...
The TV auditing activity, in conjunction with the Audience survey is just one of the many possible uses of the TrueTime software. It can be adapted to serve many other purposes: for example it has been used to audit the quality of the EPG (Electronic Programme Guide) on the digital BSKYB tv platform in the past.
Furthermore, we have also developed auditing solutions based on our ADEX monitoring experience. We now offer Voucher Copying services to the media agencies and publishers to provide proof and validate the orders placed in the print media, meet the requirements of the clients. A specific end-user interface "ADvoucher" was developed to access the results of this audit and to replace the need for hard-copies.
Metriweb
MetriWeb is a "Site Centric" tool to measure accurately and independently internet traffic on websites. It is the official reference on the Belgian market since 2000 when it was selected by CIM (a JIC for media research representing the media, advertisers and media agencies) after a call for tender.
The Metriweb study delivers data on the number of "visitors", "visits", "page requests", ... Reports are provided in different formats for the participating sites, site sub-sections and groups of sites.
MetriWeb was launched for CIM on the Belgian market in 2000 and has grown dramatically since then, see the evolution here. The methodology for data collection is defined by CIM and is fully transparent and comparable between all websites and was certified by the " Bureau Internet Multimédia" of the OJD (Office de Justification de la Diffusion) in France.
The data delivered to the market are used for planning, buying and selling of advertising space but can also be used for internal analysis and optimization of websites. A small part of the results is made public. The detailed data is only available to CIM subscribers, and the results of each participating website are available to all subscribers.
Since 2008 MediaXim assures the daily operations, support and commercialisation of the Metriweb technology through its daughter company MetriWare, founded in March 2008 as a Joint-Venture with Douwère who originaly developed the technology on behalf of CIM. The new agreement between CIM and MetriWare, allows the private commercialisation of extra and derived services based on Metriweb technology by MetriWare, to both CIM and non-CIM subscribers on the Belgian and international market.
